If you intend to create a website for your business or company, keep in mind that there are many factors that may affect the entire success of your motives, whether you want to gain maximum web presence or increase traffic back to your site in order to generate greater sales, all these issues matter. One area in website creation that you should give careful analysis is your “landing page”. For those who are new to this term, it refers to one of your web pages wherein its purpose is to acquire user information that could later on be a good source for your lead generation campaign. Remember that an effective landing page must entice a call to action on the end part of the online user, so it would be helpful if you learn these 6 key essentials for landing page creation. Take your time reading each fundamental and I do hope by the end of this topic you will be totally informed on how to get started.
1. Create a clear layout of your landing page
Know exactly what is your mission and from there make a layout of your message or anything that would give a clear direction to your visitors. Be sure to give emphasis to the importance of your offer that would encourage the users to give a response or action, either by signing-up or downloading your ebook without creating any confusion on their part.
2. Make it simple and clean
As much as possible, remove any distractions on your landing page like navigation links. Try to make it simple and clean, meaning not too crowded by combining different offers in one page. By doing this action it will enable the user to fully concentrate in filling up your form.
3. Attach social networking links
Another effective way to spread the news about your site and your amazing offers is through word of mouth. Ensuring that your landing page is highly accessible or connected to social sharing links would increase the possibility of more users visiting your website.
4. Keep your forms minimal in content
In order for you to acquire a good lead of useful information, keep your forms minimal in content wherein your users aren’t bombarded with too many options or questions invading privacy before they could even complete the task of filling it up or a call to action. Direct them clearly on how they could accomplish the form without any difficulty.
5. Conduct follow-up with your new leads
After your visitors have successfully filled-up your forms, lead them to a “thank you” page section on your website or send them personal emails through auto-responders. Your main goal here is to keep them glued to your site, so make the most of the opportunity when they visit your site, either giving the, informative news of upcoming offers that would benefit them or entice them to continually browse your website.
6. Monitor your landing page performance
For you to find out how effective is your landing page, you can do it by monitoring your conversion rates and never stop in finding ways on how you can make your landing page attractive to all users. Conduct surveys on how you can improve your landing page that will later give you quality leads.
Creating a website really entails a lot of hard work, time and dedication. Assess all your previous experiences and find out how you can capture a visitor’s divided attention to a full stop through the creation of a unique landing page, make them browse your landing page and encourage a concrete response or a call to act instantly either by filling up your form or staying on your page for a lengthy time. Remember to put a lot of creativity to your landing page to avoid the users from hitting the “Back” button. Now is the perfect time to put into application some of these ideas. Be open to all possibilities or accept changes for these events might bring greater rewards to your business growth in the end. Give your landing page a new and refreshing look.