Archive for the ‘Marketing’ Category

Video: Answering the ROI Question

This item was filled under [ Marketing, Video Marketing ]

There is one question that most business decisions come down to: What’s the return on investment (ROI)? It’s a legitimate question — and when you talk about the use of video content in your marketing plan, it’s bound to come up. The not-so-new news flash is that video does more than create huge lifts in [...]

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Ten most important business principles you should never forget

This item was filled under [ Marketing ]

As a small business owner or a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking. Using your 10 MIBP in your marketing ensures congruency in your business messenging ­ strengthening the image of your business in the minds of your potential clients.

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Seven methods to waste your money when designing your promotional flyers

This item was filled under [ Marketing ]

Promotional flyers are one tool in the small business’ marketing arsenal. Learn to use them well and you will create customers while saving yourself time and money.

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